Best Newborn Diapers: The Definitive Guide [2019]

Case Studies

Congratulations, you have a little one on the way and you’re researching the best newborn diapers. Great news, you’ve come to the right place! In this definitive guide we have compiled the results from surveying hundreds of super moms across the globe. Which diaper do most think is best?

What you’ll learn in this guide about diapers for newborns:

  1. Cloth or Disposable Diapers?
  2. Disposable Newborn Diapers.
  3. Best Newborn Diapers [Disposable].
  4. Why Rascal & Friends?
  5. Why Huggies?
  6. How Many Diapers Per Day?
  7. How Many Newborn Diapers do I Need?
  8. Cost of Disposable Diapers Per Week.
  9. Best Cloth Diapers [Newborn].
  10. Benefits of Cloth Diapers.
  11. How Many Cloth Diapers?
  12. Best Baby Wipes.

1. Cloth or Disposable Diapers?

It’s a question that most moms ask - should I use cloth diapers or disposable? Although it’s well known that cloth diapers are cheaper and better for the environment than disposable diapers, they’re nowhere near as time efficient. In saying that however, disposable diapers are now becoming more biodegradable. 

In this case study, we found 85% of moms opted to use disposable diapers for their newborn, while 15% opted for cloth.

 cloth or disposable diapers

2. What brand of disposable diapers do the moms we surveyed use for their newborns?

  • Huggies.
  • Rascal and Friends.
  • Pampers.
  • Treasures.
  • Kirkland.
  • Honest.
  • Baby Wise.
  • Earth’s Best Tendercare.
  • Dryups.
  • Thank You.
  • Tooshies by Tom.
  • Mamia (Aldi Nappies).
  • Baby Love.
  • Little & Brave.

3. What are the best disposable diapers for newborns?

We found the most popular disposable diaper brands for newborns are: Rascal and Friends, Huggies, Pampers and Treasures. In fact 45% of moms said Rascal and Friends were the best brand of disposable diapers for newborns, 44% said Huggies, eight per cent said Pampers and three per cent said Treasures.

 best disposable diapers

4. Top 10 reasons why moms choose Rascal and Friends diapers for their newborn:

  • Good fit.
  • Super soft.
  • Great ethics.
  • No diaper rash.
  • Trusted NZ brand.
  • Great value for money.
  • All natural (no nasty chemicals).
  • Newborns stay dry all night long.
  • They are the most absorbent. “We found that other brands of diapers have got thinner and thinner and don't hold as much.”
  • High rise diapers that don’t leak. “The diaper is higher at the back providing great coverage and absorbs more without being bulky. We had too many fails with so many other brands during poo explosions! Finally we found Rascal and Friends and they are explosion proof! To this day I have not had one leakage while using them.”

5. Top 10 reasons why moms choose Huggies diapers for their newborn:

  • Often on sale.
  • No diaper rash.
  • Australian owned.
  • Trusted most well known brand.
  • Easiest diaper to buy (reliable and always available).
  • The small size is a great fit for newborns in the first four weeks.
  • Previous success - mothers have used them in the past with other newborns.
  • It’s what the hospital most commonly provides, so most continue to use them afterwards.
  • Less leaks. “The pocket band feature on the diaper at the back stops explosions.”
  • Wetness indicator feature that changes color when it’s time for a diaper change. Easy to see when bub needs a change (especially when you’re learning to change them).

6. How many diapers per day does a newborn go through?

We found that eight diapers is the most common number of diapers a newborn goes through per day. Followed by six, 10 or more, seven, nine and then five or less diapers per day.

 How many diapers per day

7. How many newborn diapers do I need?

We asked moms how many diapers they buy at a time for their newborn and found that this varies a lot depending on personal circumstances. Interestingly enough, most parents buy 41-60, 81-100 or more than 100 diapers a time.

 How many newborn diapers do I need

Why do moms buy 20 or less diapers at a time for their newborn?

  • Cloth diapers are used.
  • Unsure of what size to buy, so they buy diapers in smaller numbers.

Why do moms buy 21-40 diapers at a time for their newborn?

  • Easier to store.
  • Don’t want to be stuck with extras.
  • That is all they have room for when doing their shop.
  • So they don’t have to go back to the store every other day.
  • Cautious of buying too many because babies outgrow sizes quickly.
  • Stocked up on diapers initially so they didn’t need to buy much after the baby was born.
  • “At the newborn stage we didn't know how long he would fit the newborn size, so we never bought too many in one go. He is older now (11 months) so we buy 100+ at a time since he fits into the bigger size for much longer.”

Why do moms buy 41-60 diapers at a time for their newborn?

  • Size of the packs available.
  • Enough diapers to last one week at a time.
  • Buying enough at once so they didn’t run out too quickly.
  • Most affordable option at the time, and most often the size of pack that’s on special.
  • Less trips to the supermarket, but also not too many at once that they go to waste if baby grows out of that size.

Why do moms buy 61-80 diapers at a time for their newborn?

  • Ten day supply.
  • Cheaper to buy bulk.
  • Convenience. It‘s easier to buy in bulk as shopping with children and a newborn is difficult.
  • “Would rather have more than be caught short one day, especially if the baby gets an upset tummy and as a result goes through more diapers than on an average day!”

Why do moms buy 81-100 diapers at a time for their newborn?

  • Better value.
  • Carton size available.
  • So they’re not always having to buy more and leave the house.
  • They live out of town and can never have enough diapers.

Why do moms buy 100 or more diapers at a time for their newborn?

  • Bulk buy discounts (most economical option possible).
  • Fewer supermarket trips.
  • Have multiple newborns (i.e. twins or triplets).
  • Have a premature or small baby that is in newborn size diapers for longer (3-4 months).
  • Costco (wholesale) box sizes come in packs of 150-190 depending on the size of diaper.
  • Peace of mind knowing they have plenty of nappies on hand.
  • Approximately a two week supply of diapers.

8. What is the average cost of disposable diapers per week?

Ninety per cent of parents spend $40 or less on disposable diapers per week. The amount spent per week on diapers varies due to the brand of diaper purchased, and how many the baby goes through. 

cost of disposable diapers per week

9. Best cloth diapers for newborns?

The most common brands of cloth diapers that moms from our survey use on their newborns are:

10. Benefits of cloth diapers:

  • They contain no nasty chemicals.
  • Less waste. Cloth diapers are more environmentally friendly.
  • Cloth diapers are the most cost effective option in the long term.
  • Variety hire packs of cloth diapers are available for you to trial before buying.
  • Absorbency of cloth diapers has gotten better. Some last 12-14 hours overnight even with heavy wetters.
  • Ability to change the liner and reuse the shell, provided there is no poop explosion in cloth diapers like GroVia.
  • Cloth diapers are getting easier to use. The likes of built in velcro straps, adjustable snaps, domes or fasteners such as snappis make changing diapers much easier than having to use old fashioned diaper pins.
  • Brands like Close Pop-in cloth nappies are designed to work like disposables with great leak protection around the legs, and are super easy to pull apart to wash and dry.

11. How many cloth diapers do you need for a newborn?

Seventy eight percent of parents buy 10 or more cloth diapers for their newborn.

How many cloth diapers do you need

12. What are the best baby wipes for a newborn?

In our survey we found that Huggies were the most commonly used baby wipes for newborns, with Water Wipes close behind as the second favorite.

  • 30%   Huggies.
  • 21%   Water Wipes.
  • 8%     Silk Water Wipes.
  • 7%     I Make My Own Cloth Wipes.
  • 3%     Pampers.
  • 3%     Kirkland.
  • 3%     Pams.
  • 3%     Curash.
  • 3%     Little Ones (Woolworths).
  • 3%     Tooshies by Tom.
  • 2%     Little Genie.
  • 2%     Aldi.
  • 1%     Cub (Coles).
  • 1%     Babywise (warehouse).
  • 1%     Gaia.
  • 1%     Johnson and Johnsons.
  • 1%     Joonya.
  • 1%     Thank You.
  • 0.5%  Baby U Goat Milk WIpes.
  • 0.5%  Babyganics.
  • 0.5%  Bamboo.
  • 0.5%  Dymples.
  • 0.5%  Honest.
  • 0.5%  Little & Brave.
  • 0.5%  Precious.
  • 0.5%  Rascal & Friends.
  • 0.5%  Seventh Generation.
  • 0.5%  Swisspers.
  • 0.5%  ThinkWise.
  • 0.5%  Wet Wipes.

Written by Nikki Clarke.






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